Viewer location
Advertiser demand varies by country, so two channels with the same views can have different RPMs.
RPM based
YouTube Money Calculator
The YouTube Money Calculator estimates how much a channel earns from long-form videos and Shorts. Paste a public channel link for an automatic estimate, or enter monthly views and RPM manually.
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Understand your estimate
How the YouTube Money Calculator works
Automatic mode reads public channel activity and applies estimated RPM ranges to long-form and Shorts views separately. Manual mode lets you enter monthly views and an RPM when you already know the numbers you want to test.
Core revenue formula
Monthly views ÷ 1,000 × RPM = estimated monthly revenue
Daily estimates use the monthly figure divided by 30. Yearly estimates use the monthly figure multiplied by 12.
Video format
Long-form videos and Shorts earn from different pools and must be estimated separately.
Niche and season
Topic, ad demand, time of year, video length, and the share of monetized views can change revenue.
Clear answers
YouTube earnings calculator FAQ
Use these estimates for comparison and planning. YouTube Studio remains the source of truth for your own channel.
How accurate is the YouTube Money Calculator?
It is a planning estimate, not a report of a channel’s actual income. Automatic mode uses public channel activity and estimated RPM ranges. Actual earnings can differ because YouTube does not publish a channel’s monetized views, audience mix, ad demand, claims, or private revenue data.
How are estimated YouTube earnings calculated?
The core calculation is monthly views divided by 1,000, multiplied by estimated RPM. Cutlark calculates long-form videos and Shorts separately, then converts the monthly estimate into daily and yearly figures.
What is YouTube RPM?
RPM means revenue per mille: the creator’s revenue per 1,000 views after YouTube’s revenue share. Your own YouTube Studio RPM is the best number to use when it is available.
Why are long-form and Shorts earnings different?
They use different monetization systems. Watch-page revenue is tied to ads and other revenue around long-form videos, while Shorts Feed ad revenue is pooled and allocated separately. That is why Cutlark never applies one RPM to both formats.
Can I estimate another channel’s earnings?
Yes. Enter a public channel handle or URL in Automatic mode. The result is an outside estimate based on public activity; only the channel owner can see actual revenue in YouTube Studio.
Does the estimate include sponsorships or merchandise?
No. The calculator estimates YouTube-related revenue from views and RPM assumptions. Private sponsorships, affiliate sales, merchandise, courses, and other off-platform income are not included.
Earnings guide
What YouTube views are worth, niche by niche
A YouTube earnings estimate is only as good as the RPM behind it. This guide shows the planning ranges Cutlark uses, how far the same views stretch in different niches, formats, and countries, and why the figure in YouTube Studio usually lands lower.
What are 1,000 YouTube views worth?
There is no fixed YouTube rate per view. Creators in the YouTube Partner Program earn a share of the advertising shown on their videos, and that income is usually expressed as RPM — revenue per 1,000 views. Because ad demand depends on who is watching and what the video is about, RPM varies widely from one channel to the next.
The table shows the long-form RPM ranges in Cutlark’s planning model and what they mean for a channel with 100,000 views a month from a global-average audience.
| Niche | Planning RPM | Monthly estimate | Yearly estimate |
|---|---|---|---|
| Finance & investing | $5.00–$12 | $500 – $1,200 | $6,000 – $14,400 |
| Business & marketing | $3.00–$8.00 | $300 – $800 | $3,600 – $9,600 |
| Tech & reviews | $1.80–$5.50 | $180 – $550 | $2,160 – $6,600 |
| Education | $1.80–$5.50 | $180 – $550 | $2,160 – $6,600 |
| Health & fitness | $1.50–$4.00 | $150 – $400 | $1,800 – $4,800 |
| Beauty & fashion | $1.20–$3.50 | $120 – $350 | $1,440 – $4,200 |
| Food & cooking | $1.20–$3.50 | $120 – $350 | $1,440 – $4,200 |
| Travel | $1.20–$3.50 | $120 – $350 | $1,440 – $4,200 |
| Sports | $1.00–$3.50 | $100 – $350 | $1,200 – $4,200 |
| Gaming | $1.00–$3.00 | $100 – $300 | $1,200 – $3,600 |
| Entertainment & vlogs | $0.75–$2.50 | $75 – $250 | $900 – $3,000 |
| Music | $0.50–$1.50 | $50 – $150 | $600 – $1,800 |
| Kids & family | $0.30–$1.50 | $30 – $150 | $360 – $1,800 |
Why do Shorts earn so much less than long-form videos?
Shorts and long-form videos are paid from different systems. Long-form videos earn from ads that run before, during, or beside the video. Ads in the Shorts feed go into a monthly pool that is split according to each channel’s engaged Shorts views, and the creator keeps 45% of that allocation.
In practice, Shorts RPM is a small fraction of long-form RPM. Cutlark plans Shorts at $0.04–$0.15 per 1,000 views, compared with $1.80–$5.50 for an education video.
| Monthly views | Long-form estimate | Shorts estimate |
|---|---|---|
| 100,000 | $180 – $550 | $4.00 – $15 |
| 1 million | $1,800 – $5,500 | $40 – $150 |
| 10 million | $18,000 – $55,000 | $400 – $1,500 |
How does audience country change the estimate?
Advertisers pay more to reach viewers in some markets than in others, so an identical video can earn very different amounts depending on where it is watched. Cutlark models this with a multiplier applied on top of the niche RPM.
| Audience | Countries | RPM adjustment |
|---|---|---|
| Top advertiser markets | United States, Canada, United Kingdom, Australia | +25% |
| Large European markets | Germany, France | No change |
| Mixed or unknown audience | Auto / global average | No change |
| Other markets | India, Brazil, Indonesia, the Philippines, Mexico, and others | −30% |
A channel whose viewers are mostly in the United States can therefore earn about 1.8 times as much per view as the same channel watched mainly in lower-cost ad markets.
Compare CPM across 195 countriesWhy is real YouTube revenue usually lower than the estimate?
An estimate assumes every view is worth the average RPM. Real channels lose part of that value along the way, which is why Cutlark also shows a real-life figure set 30% below the general estimate.
- Some views never carry an ad. Ad blockers, some playback situations, and unfilled ad slots reduce the number of monetized views.
- Videos marked with limited ads earn less when the content is not suitable for most advertisers.
- Copyright claims can send a video’s ad revenue to the rights holder instead of the uploader.
- Ad demand is seasonal. Advertisers usually spend the most in the last quarter of the year and pull back in January.
Treat the general figure as the ceiling and the real-life figure as the safer number for budgets and plans.
How can you get a more accurate estimate for your own channel?
- In YouTube Studio, open Analytics and note your RPM for the last 28 days.
- Switch the calculator to Manual mode and enter that RPM with your monthly views.
- Estimate Shorts separately with your Shorts views, because they earn from a different pool.
- Repeat every few months, since RPM moves with the seasons, your topics, and your audience mix.
Keep moving
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