Instant
Enter total views and YouTube revenue from the same period to calculate your creator RPM instantly. Your numbers stay in this browser and no channel sign-in is required.
Calculate from real channel data
RPM formula
Revenue ÷ views × 1,000
Example
$250 ÷ 100,000 × 1,000 = $2.50 RPM
Use revenue and views from the same date range. Mixing periods produces a misleading RPM.
YouTube defines RPM using the eligible revenue reported in Analytics, not only advertiser CPM or a public earnings estimate.
Calculate separate periods or content formats before comparing them. Shorts and long-form videos can have very different RPMs.
This calculator runs from the two numbers you enter. It does not need access to your YouTube account or private Analytics.
Clear answers
RPM, or revenue per mille, is the amount a creator earns per 1,000 views after YouTube’s revenue share. YouTube says RPM can include ads, YouTube Premium, memberships, Super Chat, and Super Stickers.
Divide the YouTube revenue for a period by the total views from the same period, then multiply by 1,000. For example, $250 from 100,000 views equals a $2.50 RPM.
No. RPM is a creator-side metric based on revenue after YouTube’s share and all relevant views. CPM is an advertiser-side metric based on the cost per 1,000 ad impressions before YouTube’s revenue share.
Open YouTube Studio, choose Analytics and Revenue, then use revenue and views from the same date range. Matching the date range is essential for an accurate calculation.
Not necessarily. RPM measures revenue efficiency per 1,000 views, while total earnings also depend on view volume. A channel can earn more overall with a lower RPM if it receives substantially more views.
Not generally. YouTube’s RPM metric covers revenue reported within YouTube Analytics, but it does not include most outside sponsorships, consulting, services, or indirect revenue.
RPM guide
RPM is the clearest single number for what a channel earns per 1,000 views, but it only helps when you know what to compare it with. This guide covers what counts toward RPM, typical planning levels by niche, a worked example, and the usual reasons RPM rises or falls.
RPM is not ad revenue alone. YouTube builds it from every revenue source in your Analytics — ads, channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers — and spreads it across your views. It is measured after YouTube’s revenue share and includes views that showed no ad at all.
That is why RPM sits below CPM, and why it is the better number for predicting what will actually reach your account.
There is no universal good RPM; it depends on topic and audience. Use the planning levels below as a reference, and compare your Studio RPM with the row that matches your channel. An audience based mostly in the United States, Canada, the United Kingdom, or Australia lifts these levels by 25%, while viewers in lower-cost ad markets pull them down by about 30%.
| Niche | Global audience | Mostly US, Canada, UK, or Australia |
|---|---|---|
| Finance & investing | $7.00 | $8.75 |
| Business & marketing | $4.00 | $5.00 |
| Tech & reviews | $2.75 | $3.44 |
| Education | $2.75 | $3.44 |
| Health & fitness | $2.25 | $2.81 |
| Beauty & fashion | $2.00 | $2.50 |
| Food & cooking | $2.00 | $2.50 |
| Travel | $2.00 | $2.50 |
| Gaming | $1.65 | $2.06 |
| Sports | $1.65 | $2.06 |
| Entertainment & vlogs | $1.25 | $1.56 |
| Music | $0.95 | $1.19 |
| Kids & family | $0.75 | $0.94 |
A channel earned $250 from 100,000 views last month. Divide revenue by views and multiply by 1,000: $250 ÷ 100,000 × 1,000 = $2.50 RPM.
For a tech channel with a global audience, that is about 9% below Cutlark’s $2.75 planning level — normal for a month with some Shorts in the mix. For a finance channel, where the planning level is $7.00, the same $2.50 is 64% below and would suggest the audience mix or ad setup is holding revenue back.
Keep moving
Estimate long-form and Shorts earnings manually or from a public channel.
Open tool Video RPMEstimate how much one long-form YouTube video may have earned using its views and an RPM range.
Open tool Shorts RPMEstimate how much one YouTube Short may have earned using its views and a Shorts RPM range.
Open tool