Countries covered
196
Updated September 2026
YouTube CPM by country
Compare practical CPM planning ranges across 195 countries. These are broad advertiser-side benchmarks, not guaranteed creator payouts.
Premium benchmark
$6-$18 CPM
Most important input
Viewer country
Country benchmark table
Find a market
196 countries shown
Australia
AU
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Austria
AT
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Belgium
BE
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Canada
CA
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Denmark
DK
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Finland
FI
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Germany
DE
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Iceland
IS
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Ireland
IE
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Japan
JP
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Luxembourg
LU
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Netherlands
NL
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
New Zealand
NZ
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Norway
NO
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Singapore
SG
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
South Korea
KR
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Sweden
SE
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Switzerland
CH
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
United Kingdom
GB
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
United States
US
Estimated advertiser CPM
$6.00-$18.00
Deep advertiser demand
Bahrain
BH
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Cyprus
CY
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Czechia
CZ
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Estonia
EE
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
France
FR
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Greece
GR
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Israel
IL
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Italy
IT
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Kuwait
KW
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Latvia
LV
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Liechtenstein
LI
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Lithuania
LT
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Malta
MT
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Monaco
MC
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Poland
PL
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Portugal
PT
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Qatar
QA
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Saudi Arabia
SA
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Slovenia
SI
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Spain
ES
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Taiwan
TW
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
United Arab Emirates
AE
Estimated advertiser CPM
$3.00-$10.00
Strong advertiser market
Argentina
AR
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Barbados
BB
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Brazil
BR
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Brunei
BN
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Bulgaria
BG
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Chile
CL
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Colombia
CO
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Costa Rica
CR
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Croatia
HR
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Dominican Republic
DO
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Ecuador
EC
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Hungary
HU
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Jamaica
JM
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Kazakhstan
KZ
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Malaysia
MY
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Mauritius
MU
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Mexico
MX
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Montenegro
ME
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Oman
OM
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Panama
PA
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Paraguay
PY
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Peru
PE
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Romania
RO
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Serbia
RS
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Slovakia
SK
Estimated advertiser CPM
$1.25-$6.00
Established ad market
South Africa
ZA
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Thailand
TH
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Trinidad & Tobago
TT
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Türkiye
TR
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Ukraine
UA
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Uruguay
UY
Estimated advertiser CPM
$1.25-$6.00
Established ad market
Albania
AL
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Algeria
DZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Andorra
AD
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Angola
AO
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Antigua & Barbuda
AG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Armenia
AM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Azerbaijan
AZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Bahamas
BS
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Bangladesh
BD
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Belarus
BY
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Belize
BZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Benin
BJ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Bhutan
BT
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Bolivia
BO
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Bosnia & Herzegovina
BA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Botswana
BW
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Burkina Faso
BF
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Cambodia
KH
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Cameroon
CM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Cape Verde
CV
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Comoros
KM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Congo - Brazzaville
CG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Côte d’Ivoire
CI
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Djibouti
DJ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Dominica
DM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Egypt
EG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
El Salvador
SV
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Equatorial Guinea
GQ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Eswatini
SZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Ethiopia
ET
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Fiji
FJ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Gabon
GA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Gambia
GM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Georgia
GE
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Ghana
GH
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Grenada
GD
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Guatemala
GT
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Guyana
GY
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Honduras
HN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
India
IN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Indonesia
ID
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Iraq
IQ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Jordan
JO
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Kenya
KE
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Kyrgyzstan
KG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Laos
LA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Lebanon
LB
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Lesotho
LS
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Madagascar
MG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Malawi
MW
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Maldives
MV
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Mali
ML
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Mauritania
MR
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Moldova
MD
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Mongolia
MN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Morocco
MA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Mozambique
MZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Myanmar (Burma)
MM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Namibia
NA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Nepal
NP
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Nicaragua
NI
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Nigeria
NG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
North Macedonia
MK
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Pakistan
PK
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Palau
PW
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Palestine
PS
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Papua New Guinea
PG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Philippines
PH
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Rwanda
RW
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Samoa
WS
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
San Marino
SM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
São Tomé & Príncipe
ST
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Senegal
SN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Seychelles
SC
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Sierra Leone
SL
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Solomon Islands
SB
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Sri Lanka
LK
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
St. Kitts & Nevis
KN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
St. Lucia
LC
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
St. Vincent & Grenadines
VC
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Suriname
SR
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Tajikistan
TJ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Tanzania
TZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Timor-Leste
TL
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Togo
TG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Tonga
TO
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Tunisia
TN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Turkmenistan
TM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Uganda
UG
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Uzbekistan
UZ
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Vanuatu
VU
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Vatican City
VA
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Venezuela
VE
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Vietnam
VN
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Zambia
ZM
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Zimbabwe
ZW
Estimated advertiser CPM
$0.40-$3.00
Growing ad demand
Afghanistan
AF
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Burundi
BI
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Central African Republic
CF
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Chad
TD
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Congo - Kinshasa
CD
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Eritrea
ER
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Guinea
GN
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Guinea-Bissau
GW
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Haiti
HT
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Kiribati
KI
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Liberia
LR
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Libya
LY
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Marshall Islands
MH
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Micronesia
FM
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Nauru
NR
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Niger
NE
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Somalia
SO
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
South Sudan
SS
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Sudan
SD
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Tuvalu
TV
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
Yemen
YE
Estimated advertiser CPM
$0.10-$1.50
Thin or volatile inventory
China
CN
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
Cuba
CU
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
Iran
IR
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
North Korea
KP
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
Russia
RU
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
Syria
SY
Estimated advertiser CPM
Not reliably available
Ads unavailable or materially restricted
Why CPM changes by country
Advertisers compete more aggressively in markets with higher purchasing power, deeper digital-ad budgets, and more commercial search activity. Your audience location matters more than the country where your channel was created. Season, niche, video length, ad format, and viewer profile can move a real channel far outside these bands.
CPM is not what the creator receives
CPM is advertiser spend per 1,000 ad impressions before revenue sharing. RPM is creator revenue per 1,000 total views after revenue sharing and includes views where no ad appeared. Use CPM to compare advertiser demand and RPM to estimate your payout.
How to use this table
- 1. Start with viewer geography. Use the countries shown in YouTube Studio's Geography report, not your own address.
- 2. Weight the mix. A channel with 50% US viewers and 50% India viewers should blend both market bands.
- 3. Check your own Analytics. Once monetized, your playback-based CPM and RPM are more useful than any public benchmark.
Methodology and sources
Ranges are planning bands synthesized from published 2025-2026 creator benchmarks and grouped to avoid false country-level precision. They are not official YouTube rates and are reviewed periodically. Definitions and geography effects follow YouTube's own Analytics guidance.
Turn the benchmark into an estimate