Benchmark
Enter a video’s views, likes, comments, and shares to calculate its engagement rate. You get the overall rate, the like rate, and total interactions, with a quick read on where the result sits.
How to calculate engagement
The formula
Example: 400 likes, 60 comments, and 25 shares on 10,000 views is 485 interactions, or a 4.85% engagement rate.
Shorts, long videos, and live streams behave differently. Compare engagement against your own videos of the same format.
As a rule of thumb, 1–5% is common and above 5% is strong. Your niche and audience size shift what is normal.
Share counts appear only in YouTube Studio analytics. If you are measuring someone else’s video, use likes and comments only.
Common questions
Formulas, benchmarks, and what the number means.
Add likes, comments, and shares, divide by views, and multiply by 100. For example, 485 interactions on 10,000 views is a 4.85% engagement rate.
Many videos land between 1% and 5%. Above 5% is generally strong. Smaller channels and tight-knit niches often see higher rates than very large channels.
Yes, using the public view, like, and comment counts. Shares are only visible to the channel owner, so leave shares at zero for other channels’ videos.
A low rate can mean a video reached many casual viewers, such as through browse or suggested traffic. Clear calls to comment and questions for viewers can help.
Keep moving
Estimate long-form and Shorts earnings manually or from a public channel.
Open tool Video RPMEstimate how much one long-form YouTube video may have earned using its views and an RPM range.
Open tool Shorts RPMEstimate how much one YouTube Short may have earned using its views and a Shorts RPM range.
Open tool